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As Summer fast approaches, the United Kingdom is preparing to book those long awaited holidays and transform their skin from pale and pasty to sun kissed and gold.
With the risks of using sun beds being more widely publicised, many of us are turning more and more to fake tan products as the healthier, safer option.
The "orange" look is still wildly popular across much of the UK (as the map shows), with the top fake tan region being the North East.
Vouchercloud carried out a research exercise of the most popular tanning related searches and what geographical location those tanning searches were carried out in.
Mr Woods from Vouchercloud stated: